Greased Lightnin’” Strikes Again!

We’ve all worked on a production of Grease back in another century. Yet, while the world has changed a lot since then, ‘grease’ has remained the word.

Congratulations to our longtime client, LA’s La Mirada Theatre, and their producing partners at McCoy Rigby Entertainment. Grease closed February and is officially the second-highest-grossing and most heavily attended show in LMT history.

This follows record-setting runs of Mamma Mia!, The Sound of Music, and In the Heights, all within the last two years since Sweibel Arts took the marketing helm. How? Even in this changed world, there are signals to show us the way. SMART tools. Strategy. Goals. Tactics. KPIs.

Over six weeks, we released a barrage of carefully curated, highly engaging content. Check out the post-opening video from our partners at Take Creative. As good as anything on Broadway; I love the bit at 0:25.

Congratulations to La Mirada Theatre. 


La Mirada Theatre for the Performing Arts is a 1,251-seat performing arts venue located in La Mirada, California. The theater is home to a variety of performances, including musicals, plays, concerts, and special events. It is also home to the La Mirada Symphony.

The theater was designed by architect John Lee Hooker and opened in 1994. The theater is known for its state-of-the-art sound and lighting system, as well as its comfortable seating.

The theater is located at 14900 La Mirada Blvd., La Mirada, CA 90638.

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