Revenue & Loyalty

Relevance requires strategy. Achievement requires planning. Execution requires teamwork. Fall short on one, fall short everywhere—it’s all got to be holistic.

Single tickets have supplanted multi-show packages as the #1 driver of earned income at performing arts organizations. But lower ROI than ticket packages, late buying habits, and less reliable income overall mean that you need to plan and execute brilliantly to maximize sales. For that, we offer a Single Program Marketing intensive.

Meanwhile, multi-show packages are an increasingly challenging value proposition for today's audiences yet remain the most cost-effective source of operating revenue. Make the most of your opportunities to cultivate, attract, and retain multi-show patrons. Check out our Multi-Show Marketing intensive.

With our new Arts Repeatr™, Sweibel Arts is providing advisory and consultation to arts organizations on a new loyalty framework, conceived around the idea that it is more effective to reward loyalty behavior than to require loyalty behavior. Explore Repeatr.

Curious? Get in touch via 646-559-0149 or info@SweibelArts.com

Zachary Levi and Laura Benanti in She Loves Me at Roundabout Theatre Company (photo by Joan Marcus)