Revenue & Loyalty
Diversifying revenue sources is key to future-proofing the performing arts industry, even as single tickets and ticket packages still generate the vast majority of earned revenue.
Single tickets have supplanted multi-show packages as the #1 driver of earned income. More than ever, you need to plan and execute brilliantly to maximize sales. We offer Single Ticket Marketing planning help your organization optimize ticket sales.
Multi-show packages remain the most cost-effective source of earned revenue, but they’re a challenging value proposition for today's audiences. Check out our Multi-Show Marketing program that makes the most of opportunities to attract and retain multi-show patrons.
With our new Arts Repeatr™, Sweibel Arts is providing consultation to arts organizations on a new loyalty framework, conceived around the idea that it is more effective to reward loyalty behavior than to require loyalty behavior. Explore Repeatr.
Of course, increases in contributed revenue are directly proportional to increases in earned revenue, especially when loyalty is factored in. Sweibel Arts excels at integrating annual giving into the revenue pipeline.
Let's get together. Contact us at 646-559-0149 or hello@SweibelArts.com
Zachary Levi and Laura Benanti in She Loves Me at Roundabout Theatre Company (photo by Joan Marcus)
Is Your Revenue Strategy Reaching the Box Office?
Having a revenue and loyalty model on paper is only half the equation. If your team lacks the execution bandwidth or technical alignment to bring it to life, potential single ticket upgrades and repeat patrons are left at the dock.
Take our Strategy-to-Execution Gap Diagnostic to uncover where your revenue funnel is stalling—and learn how our Arts Repeatr™ model and hands-on advisory can bridge the gap.