Single Ticket Marketing

The Sweibel Arts crew has developed marketing plans for shows coast to coast that have broken house records. Our planning intensive leverages that experience to give your shows the extra boost. Choose the modules your organization requires. The program is bespoke yet affordable.

Module 1: Audit of Past Productions

First, we audit your event sales history. Using your data, we analyze past plans, actual efforts, final sales, and final reports. This work leads to the development of appropriately aggressive revenue goals, prices, budgets, and benchmarks, and sets the stage for a complete event marketing plan to focus on the "Seven P’s of Marketing—product positioning, place, pricing, promotion, people, process, and physical evidence". 

Module 2: Marketing Planning

The marketing plan puts the oars into the water, with comprehensive strategies, tactics, and timelines for all activities including advertising, content, pricing, promotions, and PR.

Module 3: Brand Activation

The next step—too often given short shrift in the industry—is positioning of the show. What is it? Who’s it for? Why is it special? Why should people believe? Detailed answers to these critical questions drive the development of a consumer-focused brand. When the positioning is proper, everything—key art, blurbs, content, promotions, PR—comes together to activate what's most compelling about the product

Module 4: Advertising

Next we harness all the information we can glean from your past events and plans, and our experience, to develop detailed, digital-forward advertising campaigns that spend smartly and yield maximum ROI.

Measurement, Control, and Reflection

Sweibel Arts will equip your organization with templates, processes, and practices to support event planning show after show, season after season, to position you for long-term success.

Clients have included American Conservatory Theater, Barrington Stage, Berkeley Rep, Cleveland Play House, Rochester Philharmonic, Santa Fe Chamber Music Festival, Shakespeare Theatre, TheatreWorks Silicon Vallety, and many more.

Photo: The company of A Strange Loop at Playwrights Horizons (photo by Teresa Castracane)