Strategy & Planning

A tidal wave of generational change is swelling at the same time as the industry landscape is shifting. Organizations that thrive in this new era are those that foster internal alignment between artistic vision and executive capacity.

Marketing is key. Marketing harnesses the audience and market data and delivers the information and insight that artists and executives need to drive the strategy that recognizes and meets the needs and aspirations of its community. Strategy is the ‘why’ to planning’s ‘what.’

Sweibel Arts excels at both strategy and planning. We work with you to answer the big questions. We ladder down to develop SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. We drill down still further to map out tactics, budgets, benchmarks, timelines, and assignments that activate your strategy.

Ours is a mast-to-keel approach of creating customized frameworks for critical institutional alignment.