Revenue & Loyalty

Diversifying revenue sources is key to future-proofing the performing arts industry, even as single tickets and ticket packages still generate the vast majority of earned revenue. 

Single tickets have supplanted multi-show packages as the #1 driver of earned income. More than ever, you need to plan and execute brilliantly to maximize sales. We offer Single Ticket Marketing planning help your organization optimize ticket sales. 

Multi-show packages remain the most cost-effective source of earned revenue, but they’re a challenging value proposition for today's audiences. Check out our Multi-Show Marketing program that makes the most of opportunities to attract and retain multi-show patrons. 

With our new Arts Repeatr™, Sweibel Arts is providing advisory and consultation to arts organizations on a new loyalty framework, conceived around the idea that it is more effective to reward loyalty behavior than to require loyalty behavior. Explore Repeatr.

Let's get together and make the most out of your marketing dollars. Contact us at 646-559-0149 or hello@SweibelArts.com

Zachary Levi and Laura Benanti in She Loves Me at Roundabout Theatre Company (photo by Joan Marcus)