SEO Services

A one-off "clean and launch" package designed for smaller institutions that cannot absorb ongoing monthly marketing contracts.  

• Fix hidden site errors so local searchers can find show dates and purchase tickets without hitting dead ends.
• Google Business Profile & Apple Maps Optimization: Ensure your physical location and venue details are accurate across essential maps platforms.
• Rich Event Listings: Display show dates, venues, and direct ticket links right inside Google search results.
• Technical Audit: Identify and repair broken links, slow loading speeds, and mobile usability issues.

Key Deliverables: A Foundational SEO Blueprint and a 1-hour CMS training session to empower your team.

Designed for mid-sized institutions requiring consistent optimization and strategic reach. (6-month contract recommended) 

Capture ticket sales earlier in the buying journey by ranking at the top of search results long before opening night.  

• Includes All Tier 1 Services  

• Keyword & Intent Mapping: Target regional search terms that drive highly qualified traffic.  

• Local Digital PR & Backlink Strategy: Build authority through local coverage and strategic digital partnerships.  

• Quarterly Performance Dashboard: Track clear analytics connecting search traffic to actual ticket sales. 

Key Deliverables: A 6-Month Content & Outreach Calendar and quarterly strategy review sessions.

For major centers and touring companies operating as complex e-commerce engines that require full digital dominance. (6-month contract recommended) 

Gain continuous monitoring, continuous optimization, and maximum market presence. 

• Includes All Tier 1 & Tier 2 Services
• Programmatic Event SEO: Scale optimization across large volumes of performances and events.
• Historical & Educational Content Pillars: Build lasting search traffic around your institution’s archive and educational programs.
• Video & Visual SEO Strategy: Optimize media assets to dominate visual search results.
• SEO & Paid Search (SEM) Integration: Align organic and paid search strategies for maximum efficiency.
• Monthly Strategy & Competitor Audits: Stay ahead of rival venues and shifting search trends.

Key Deliverables: Dedicated monthly fractional SEO services, real-time dashboards, and continuous monitoring.

Every arts organization operates differently. Need services from a higher tier added to a foundational package? Those services are available à la carte to tailor support precisely to your goals.