Strategy & Planning
A tidal wave of generational change at performing arts organizations is swelling while the landscape is shifting. Organizations that thrive in this new era foster internal alignment between artistic vision and business capacity, connected through smart marketing.
Marketing is key. It harnesses audience data to deliver information and insight that companies need to meet the needs and aspirations of their communities.
Strategy is the ‘why’ to planning’s ‘what’ and Sweibel Arts excels at both. We work with you to answer the big questions.
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Are your people properly trained and deployed?
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Do you spend your marketing dollars wisely?
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Are you maximizing earned revenue?
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Is Marketing adding value to Development, PR, and Education?
And more. We drill down to develop SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals. We drill down still further to map out tactics, budgets, benchmarks, timelines, and assignments that activate your strategy to maximize revenue.
Our mast-to-keel approach creates customized frameworks for critical institutional alignment.
Let's put your marketing to the test.
Curious? Download our one-sheet and get in touch via 646-559-0149 or hello@SweibelArts.com.
Free Marketing Operations Mini Audit
Let us conduct a free mini audit of your marketing operations. We’ll review a range of data and material and synthesize our findings into prioritized recommendations your organization can implement. Availability is limited.
Download this one-sheet for additional details and contact us at 646-559-0149 or hello@sweibelarts.com.