Strategic & Tactical Navigation

Relevance requires strategy. Achievement requires planning. Execution requires teamwork. Fall short on one, fall short everywhere—it’s all got to be trim.

Your organization has a vision. Does it have a strategic marketing plan to chart its course? Benchmarked sales and engagement campaigns to mark the way? Resources of money and time to achieve SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals? Sweibel Arts’s mast-to-keel approach to strategic planning and tactical execution delivers immediate, actionable, high-value insights and recommendations to aid smooth sailing.

Our bespoke client work includes marketing plans for individual campaigns and initiatives, revenue enhancement, and more:

• Staffing/resource assessment
• Loyalty and single ticket sales campaigns
• Digital advancement and strategy
• Audience and market research
• Brand assessment and activation
• Creative services and direction
• CRM strategy
• Paid (unearned) media/advertising
• Public relations and communications
• Community partnerships
• Ticketing/FOH systems and operations

Recent clients include Playwrights Horizons, McKnight Center for the Performing Arts at Oklahoma State University, Boston’s Huntington Theatre Company and ArtsEmerson, Shotgun Players, Pittsburgh Public Theatre, and Seattle’s A Contemporary Theatre.

Zachary Levi and Laura Benanti in She Loves Me at Roundabout Theatre Company (photo by Joan Marcus)