Resource Solutions

Since the pandemic began, organizations have been furloughing staff and battling retention as talented individuals find new jobs and, sadly, leave our industry altogether. With the staff gone, management’s ability to focus on guiding strategy has taken a backseat to the day-to-day effort required just to keep afloat.

Sweibel Arts offers a new staffing model for ongoing and long-term marketing assignments—a strategically directed crew that brings a top-down approach to effective marketing… from the bottom up. Sweibel Arts is the performing arts industry’s go-to resource for marketing talent.

Southern California’s La Mirada Theatre for the Performing Arts and Berkeley Symphony, celebrating 50 years in the Bay Area, both have retained Sweibel Arts over multiple years as their “in-house” marketing department, solving the problem of bringing both strategic smarts and tactical sophistication to their marketing operations. Before your organization tries to find a jack-of-all-trades, consider what an entire crew working in accord can accomplish.

Image: West Side Story at La Mirada Theatre