Loyalty Building

Multi-show packages are a challenging value proposition for today's audiences yet a cost-effective source of critical operating revenue. We need to make the most of the opportunities to cultivate, attract, and retain multi-show patrons.

Sweibel Arts' low-risk, high-return planning intensive leverages the success of the industry’s leading marketers and their application of best practices to optimize ticket package sales. Choose the modules your organization requires. Your company can crunch its data, or we can crunch it for you. The program is bespoke yet affordable, and you set the pace. 

Module 1: Data Audit

First, we undertake a thorough audit of your company’s multi-show package sales history. Using data from the last five seasons provided by your company, we analyze everything from research and year-over-year sales to CRM use and segmentation to campaign appeals and content. This work sets the stage for the conceptualization of a complete campaign plan, which could focus on seat repricing, new customer package designs, or loyalty potential assessment, depending on your specific interests.

Module 2: Assessment & Recommendations

The next step is surfacing all the data captured in the Phase 1 audit. By focusing on the interests and behaviors of your customers and prospects, we’ll map out your ticket packaging plan around smart venue pricing and scaling. Our presentation of insights leads to the establishment of achievable goals that increase revenue and actionable benchmarks for tracking campaign progress.

Module 3: Establishing the Value Proposition

Here, we focus on the audience: effective customer-facing positioning of multi-show packages. Recommendations will include opportunities for automation and segmentation.

Module 4: Appeal Planning

Next, we put the oars in the water, with the tactical planning of the series of well-timed, multi-channel renewal and acquisition appeals propelled by engaging digital and print.

Post-Intensive Follow-up

Photo: The company of A Strange Loop at Playwrights Horizons (photo by Teresa Castracane)