Loyalty-Building

The nearly fifty-year-old subscription model is of little interest to a new generation of audiences. New frameworks built around the “total experience” are what earn loyalty today.

Of course, savvy segmentation and smart offers remain essential to frequency of attendance and "value of consumer," but it’s the curatorial approach to your community’s life journey through the art form that has lasting impact. Get in touch with us to learn more about our forward-thinking approach to subscriptions, passes, memberships, rewards, and all that’s to come, and let’s chart your organization’s course.

The subscription is yesterday’s model, and we need new designs for tomorrow’s audiences. But the former isn’t sunk yet, and the latter are all in beta. Year-over-year record subscription sales for major arts organizations, including the reversal of a nine-year-decline at Roundabout Theatre, attest to our seriousness about subs. At the same time, Sweibel Arts is leading conversations with the titans of the nation’s foremost arts organizations about new modes of engagement. Stay tuned.

Photo: The company of A Strange Loop at Playwrights Horizons (photo by Teresa Castracane)